Mobile Push Notification Targeting Generation Using Genetic Algorithm in Classifieds

Acquiring users takes time and money, we are working hard for them. However, push notifications are the follow-up to user acquisition, to make sure that the marketing dollars stretch as far as possible. The idea comes from specifying a system that will enable the OpenSooq to profile users, segment them and target them with different parts of our platform based on a lightweight implementation.

The system is centered around the idea of generating a DNA fingerprint

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